First of all, congratulations to the city of Dubai for winning host city for Expo 2020! This will be the first time the quinquenial world fair, first held in London in 1851, will be held in the Middle East. This event should have a positive impact on Dubai's economy, as well as increased global exposure for the city and UAE. Of course, we like to think that this event will also benefit digital content providers and media companies in the region who seek to increase their audiences worldwide.
The event leading up to the decision, the vote itself and the celebration in Dubai following the victory were all covered on 3 of Dubai Media's TV channels, Dubai One, Dubai TV and Sama Dubai. We at Endavo were very proud to support the multiscreen live streaming of this historic event on DMI's website and mobile applications, but also carried the event on the Expo 2020 website. Dubai One and Dubai TV live streams were published on the Expo 2020 english and arabic home pages. During the vote and victory celebration, we experienced more than 150,000 views on the Expo site, while tens of thousands more people viewed the event on DMI's website, DMI OnDemand App and Dubai One App.
Those who missed the Expo 2020 decision and Dubai celebration, can still catch it within next 2 days on DMI's Catch-Up TV service for Dubai One and Dubai TV.
An event like the Expo 2020 Decision illustrates the power of audience reach and engagement that is facilitated by having a multiscreen strategy and distribution platform in place, as is the case for Dubai Media. As DMI's OTT video services partner, we at Endavo are glad we can easily support unexpected spikes in viewership and the need to quickly and seamlessly publish an event to new media outlets.
That's how I see it. What are your thoughts?
Paul D Hamm