This was a presentation I made during the Digital Asset Symposium in NYC this past summer.
TV and digital media & entertainment are being reinvented by the Internet. Digital media companies are rethinking their production, distribution and business models as a result of massive industry changes and a paradigm shift in consumer behavior, as it relates to video and media consumption, especially younger generations. To many traditional TV and media companies, the emerging OTT industry has been seen as a threat to their businesses. During this session, you will hear case studies and gain some insight on new opportunities to leverage new models and technologies to reach and grow audiences “over the top”, as well as create new business models. Case studies include Footprint.TV and USA Rugby, offering a look into the decision making and effort that went into the launching of their channels as well as the results and outcomes.