The meteoric rise in popularity of Periscope and Meerkat this Spring has indeed created one of the top OTT video stories of 2015 already. The recent Mayweather-Pacquiao fight shined the spotlight on both the power, as well as the threat, of mobile live streaming from the crowd. Dozens of live streams of the MayPac fight were showing up on Twitter when HBO was selling TV access to the fight for $100 a pop. Obviously HBO and other stakeholders were unhappy about unauthorized broadcasts and Twitter's seemingly slow response to take streams down.
But the real story here is that the emergence of these two apps, and the wildfire created, have made personal live streaming a reality for the masses. Don't expect this genie to get put back in the bottle. As a matter of fact, I expect this buzz about "citizen journalists" to open up the eyes of original digital video creators, sports, news, local communities, first response organizations, and many more, to the quality and the power of mobile content.
The quality of mobile-created content is improving at warp speed. Samsung has been selling smartphones that have 4K video recording capabilities for over a year, with advance features such as dual recording and slow motion video. You may have noticed iPhone's "Shot on iPhone 6" ad campaign, demonstrating the power of iPhone to capture and create high quality photo and video content.
The potential power of having the ability to capture high quality content conveniently in the pockets of so many creators and contributors is simply enormous. Sports and news producers can use mobile to engage fans and journalists to easily capture events that will result in richer and deeper audience experiences being delivered in-venue, online or over broadcast TV. First responders can use mobile to report and share events better and faster, which can prove invaluable and even save lives. Original digital video creators can use mobile-created content to easily supply additional perspectives or to reduce production costs. High quality mobile-created content will certainly open up many new production and business opportunities in the media and entertainment industry.
Of course, secrets to success in managing incoming mobile-created content from remote journalists will include making it easy for contributors to submit content, for administrators or producers to manage incoming content, to distribute and monetize incoming content, or to repurpose it into production workflow. Fortunately, there are video platform companies, such as Endavo, who have seen this wave coming, and already have solutions to meet the new challenges and opportunities of mobile-created content.
That's the way I see it. Your thoughts?
- Paul D Hamm