Best Buy Circular Ad Highlights Cord-Cutting Content Package - Videonuze
I thought Will Richmond's VideoNuze commentary regarding a retail ad he found in his Best Buy circular was interesting enough to post here on our blog as well. The ad suggests that even a big retailer like Best Buy believes the mainstream consumer video market winds are shifting, as people are beginning to seriously consider supplements, or even alternatives, to the traditional Pay TV offerings. Telcos and Cablecos seeking to enter or expand into Pay TV markets should at take notice to these kinds of things as they consider their own strategies to grow their businesses. There are many opportunities evolving to differentiate services and reach consumers, across and beyond existing broadband networks, by partnering with non-traditional content providers. Like Best Buy did here, Telcos need to think outside the box.